Natural Beauty

Less is More!

Your skin deserves the very best, so nourish and protect it thoroughly by paying close attention to the composition of your skincare products.

Choose simple formulas, with natural products that are gentle, moisturising and soothing.

Gourmet Food

Food lovers...

We've got you covered. From the sunny lands of Morocco to your home, we offer you the chance to taste precious traditional local products.

Argan oil, honey, almond paste (Amlou...), spices with a thousand and one flavors...

It's the perfect time to treat yourself while staying healthy...Yes, it is! Our grandmothers (and Yemma products) tell you so. Not to mention the vast selection of teas from around the world that you can order from us, or buy in the store in vrac.

Time to pour some tea (and love)!

Fashion & Beauty

Discover our stunning collection of jewellery designed to enhance your natural beauty.

Refined jewellery in gold plate, natural stone or designs full of character: you'll always find the perfect piece to sublimate your outfit.

They're also precious gifts, to celebrate the ones you love. Give them a unique piece to show your affection and mark memorable moments. Let yourself be seduced by our timeless jewellery and transform every occasion into a cherished moment.

A unique selection of products

Discover our unique selection of sustainable and original products, with beautifully crafted objects for a relaxing and aesthetically stylish home.

Traditional Craftmanship

Each piece, whether pottery, rugs or jewellery, is the fruit of ancestral knowledge handed down from generation to generation.

The craftsmen, who often specialise in unique techniques, add a touch of authenticity to their creations.

These works are not just objects, but living testimonies to Moroccan history and traditions. By buying Moroccan handicrafts, you are not only supporting local artisans, but also helping to preserve this priceless heritage. Moroccan handicrafts are therefore much more than just a business; they are an invitation to discover the wealth of cultures and talents that make Morocco so beautiful..

Ethnic Fabrics

Berber and traditional Moroccan textiles are popular for home decoration because of their cultural richness and distinctive authenticity.

Each piece is hand-woven on ancient looms, combining vibrant patterns and warm colours to bring a warm and friendly atmosphere to any space.

By integrating these fabrics into your interior, you invite a touch of craftsmanship and elegance, creating an environment that is both chic and convivial.

Our Beauty Secrets

Dive into our exclusive fashion and beauty selection!

Come and enjoy our range of products made with argan, a precious Moroccan oil often referred to as ‘liquid gold’, which deeply nourishes your skin. Let yourself be seduced by our enchanting scents, ranging from the delicacy of rose to the freshness of orange blossom, as well as our exfoliants that will leave your skin soft and delicately scented.

As a bonus, you can also explore creations by independent designers: original bags with a unique style and gold jewellery, adorned with semi-precious stones, to enhance your look. Each product has been carefully selected to offer you an unforgettable shopping experience. Spoil yourself and reveal your beauty with our fabulous collection!

Natural Beauty

Clean, precious products to enhance your natural beauty

Original and creative fashion accessories that bring out your style and personality

Fashion & Jewelry

Safyra, more than a concept store

Safyra is much more than a shop. It's a unique and friendly space, designed to bring together quality products that allow you to indulge yourself while adopting responsible consumption 🌿.

You'll be immersed in a sensory experience originale🛋️. 👉

A selection of innovative and committed designers who share our values of sustainability, authenticity, slow life and creativity can be discovered in our boutique. At Safyra, we believe it's possible to consume better at a lower cost and find beautiful, ethical and sustainable pieces.

Our values and commitments

✨ Authenticity is in our DNA ✨

Each product you discover with us has a story to tell, a soul that reflects the values of those who create them. Committed to fair trade, we honour ancient craftsmanship, brought up to modern standards for your everyday needs🌿

Whether it's our local artisans, our passionate designers, or the ancestral traditions we promote, we carefully select unique pieces that respect people and the environment.

✨ Authenticity means choosing products that resonate with our true nature and deep values. It means opting for quality over quantity, for the sustainable over the ephemeral.

★★★★★

Superb concept store! There really are some gems for the interior, but also for cosmetics. I bought the oud scrub and 2 amazing cushion covers.

- Marie T.

★★★★★

A very charming place with super quality products, just as you would find in Morocco! I highly recommend

- Kenza S.

★★★★★

A very nice shop, created by a passionate woman. It showcases all the richness of Moroccan culture. I'd recommend it!

- William D.

★★★★★

Magnificent shop, excellent products

- Noor E.